Updated: Sep 26, 2020
Web Design basics are necessary for anyone looking to make a great website with an even better reach. Here are a few such basic principles:
1. Grid systems
This refers to the manner in which textual content and images are arranged in reading material such as all manner of books, magazines and newspapers. Such systems work with high efficiency and have been in place for a long time since. Most Designers who ignore this essential framework see their websites experience catastrophic failures and end up not being read. This concept of responsive dictates the way content appears on devices of various screen sizes. There is a wide range pre-fabricated grid systems for users to choose from.
2. Visual hierarchy
This deals with reading behaviour of people across various geographies, such as reading from left-to-right or right-to-left and top-down. Since in the current day and age, with the bombardment of information on an exponential scale, people usually scan whole web pages rather than actually read them in detail. This brings up the complex set of patterns that users exhibit while reading web pages.
Great web pages get that way by implementing principles of measured reading patterns such as the logo or prime image, along with a call to action, along the axes that a reader would usually scan. These usually assume the shape of an F or a S shape
Beyond that, visual hierarchy is about signalling to readers what should be read first and what should be read next. After page placement, this may involve strategies like font size, spacing, direction and typeface pairing, as well as the use of color highlights.
3. Web-safe fonts
Another great pointer to follow is to use fonts which can be uploaded easily and the ones that are Web-Friendly. For exclusive fonts and font sizes, they have to be inter-converted for certain languages, or else they will show up as random letters and symbols.
Current day sees most fonts be supported by various browsers, while in some cases they are not. The advent of font-face embedding in modern browsers is beneficial for designers the world over.
Here are general rules governing Web Design: