Link Building Strategies for Companies and Freelance Writers

Updated: Sep 26


Link Building and SEO go hand in hand and is very important for websites. Companies and freelance writers need to understand and execute efficient marketing campaigns to stay ahead of their competition in the market. This can be done by creating and using high-quality links, increasing the right kind of web-traffic. The most efficient link building companies and freelance writers are also the most successful in the market.


Link Building - digital marketing essential

There are various link building strategies that can be used to make external websites to link to yours:

  • Content Creation and Promotion – Companies and freelance writers can create engaging and interesting content that users will want to reference and link to, and share with others about it.

  • Submissions - Submit company news to press releases, and submit your site to directories, and may such other submissions can be done. This is essential for link building agencies.

  • Reviews and Mentions – A company can position its product, service, or even its site in front of popular bloggers to gain online publicity and being mentioned on other sites.

  • Links from Friends and Partners – It is good to encourage known people such as colleagues and friends to link to the site of your choice.



Best Ways to Build Links for Free

It is best to plan how to build links for a particular website and come up with a strategy for link building. This will increase the search engine rankings of a particular web page or website. To get a great ranking for a certain web page these factors have to be considered:

  • Anchor Text – this refers to the actual text a linking page utilizes to talk about the said content.

  • Linking Page Quality - Another aspect considered is the quality of the page that is sending the link; search engines allow links from high-quality, trusted web pages to boost rankings much more than ambiguous pages and sites.

  • Page the Link is aimed at – Several times, when people or users talk about your site they'll link to the home page. This means that it is more difficult to get individual web pages ranked, as opposed to entire websites.


How can link building benefit my business?


Links act as an essential signal that search engines utilize to decide rankings. Increased number of high-quality links directing to your website will greatly increase the chances of being ranked well according to SEO.


Benefits of Link Building


1. Building relationships

Link building will also frequently include various blogs and websites in the current industry. This is called User outreach and most often refer to promotion of newly created content or products. Such customized and preferred marketing efforts are massive elements of Website success.


Building relationships


2. Sending referral traffic

This refers to the influence of links on your site rankings. One thing most companies forget is that links affect referral traffic as well. Great links from frequently visited websites can also lead to an increase in site traffic. Referral traffic is more important since it causes more conversions.



Referral traffic


3. Brand building

Great link building can help build a company’s brand and make the company or freelance writer a domain authority. There are some link building techniques, and link building plans such as content creation, which can showcase the expertise of the company.



Brand building


When done right, link building can boost site traffic exponentially. So get to implementing these tips and watch your readership soar!

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©2020 by Yadav Venugopal.